PRIVACY POLICY

PRIVACY POLICY

Last updated: July 2026

This Privacy Policy explains how KAL ECOMMERCE UK LTD ("Apex Gaming", "we", "us"), operator of apexgamingshop.com, collects and processes your personal data, in accordance with the EU General Data Protection Regulation (GDPR) and the UK GDPR.

  1. DATA WE COLLECT
  • Identity and contact data: name, email address, phone number, billing and shipping address — collected when you place an order, create an account or contact us.
  • Order data: products purchased, order history, delivery information.
  • Payment data: payments are processed by secure third-party payment providers. We never collect or store your full card details.
  • Technical and browsing data: IP address, browser type, pages visited, device information — collected via cookies and similar technologies (see our Cookie Policy).
  • Communications: messages you send to our support team.
  1. WHY WE PROCESS YOUR DATA (LEGAL BASES)
  • To process and deliver your orders, manage returns, refunds and warranty claims — performance of a contract.
  • To answer your support requests — performance of a contract / legitimate interest.
  • To send you our newsletter and offers if you have opted in — consent (you can unsubscribe at any time via the link in each email).
  • To measure site performance and improve our store — legitimate interest / consent for non-essential cookies.
  • To prevent fraud and comply with legal obligations (accounting, tax, consumer law) — legal obligation / legitimate interest.
  1. WHO WE SHARE YOUR DATA WITH

Your data is shared only with the service providers necessary to operate the store: our e-commerce platform (Shopify), payment providers, shipping and fulfillment partners, email service providers, and analytics/advertising partners where you have consented. These providers process your data on our behalf and are bound by data processing agreements. Some providers may process data outside the EU/UK; in that case, transfers are protected by appropriate safeguards (such as the European Commission's Standard Contractual Clauses).

We never sell your personal data.

  1. HOW LONG WE KEEP YOUR DATA
  • Order and invoicing data: for the duration required by accounting and tax law (up to 10 years depending on jurisdiction).
  • Customer account and support data: for the duration of our commercial relationship, then archived or deleted.
  • Newsletter data: until you unsubscribe.
  • Cookie data: see our Cookie Policy.
  1. YOUR RIGHTS

Under the GDPR, you have the right to access, rectify and erase your personal data, the right to restrict or object to its processing, the right to data portability, and the right to withdraw your consent at any time. To exercise these rights, contact us at [SUPPORT EMAIL]. We will respond within one month.

You also have the right to lodge a complaint with your local data protection authority (for example the CNIL in France, or the ICO in the United Kingdom).

  1. SECURITY

We implement appropriate technical and organizational measures to protect your data, including encrypted connections (SSL/TLS) across the entire Site and secure payment processing.

  1. MINORS

The Site is not intended for children under 16. We do not knowingly collect personal data from minors.

  1. CONTACT

For any question regarding your personal data: KAL ECOMMERCE UK LTD — Apex Gaming [REGISTERED ADDRESS] [SUPPORT EMAIL]